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Play to win big by: Leslie Bunder
FILED UNDER SOMETHINGISRAELI >> Business

Playtech
Playtech

Behind every online casino is the technology and software to power it and while some casino operators create their own bespoke solution, others will turn to an off-the-shelf supplier to create their online gambling service.

One of the leading companies behind the scenes in powering many of the online casinos in which people play is Playtech.
 
Set up in 1999, the company based in Ramat Gan in Israel and also Cyprus counts some of the biggest online casinos as clients. From Aspinalls to Titan Poker, the Playtech service is used by leading industry players, even London football club West Ham has Playtech powering its Hammers Casino.
 
As a business, Playtech itself does not get involved in the general marketing of the gambling sites, it provides the service which the sites themselves pay for and then market, so it doesn't generally have to worry about how a site is marketed as the site owner pays Playtech regardless.
 
It is keen to encourage land-based casinos to use its online gaming platform.  Players can go into the real casino and as they leave, be given a CD to install on their computer at home which allows the player to continue the experience with that casino online.
 
Playtech offers just about every type of online gambling game you can think of, from poker to blackjack and from bingo to slots.
 
But while, it offers games to players all around the world, due to Israeli gambling law, the company cannot be involved with any casino that wishes to target Israeli players, despite the fact of course, that behind the company are many Israelis working for it.
 
And after the flurry which saw online casinos floated in London during 2005, Playtech itself is said to be viewing the possibility of getting itself on the London stock market with a listing.
 
If it does so, it will be a major windfall for entrepreneur Teddy Sagi who is said to own over two thirds of the company and his stake is conservatively valued at around £300m.

For more information: www.playtech.com

 



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