FILED UNDER SOMETHINGISRAELI >> Health & Lifestyle
Being a woman is costly indeed. Israeli women spend some NIS 207 million (USD 45 million) every year on hygiene products, according to the Credit Information Association (CIA).
The Association estimates that some 14 million women hygiene products are sold in Israel every year, including 12.9 million pad packages and 1.1 million tampon packages.
Tampons are twice as expensive as pads, with a 25-pad package costing NIS 30 (USD 6.5) in comparison to NIS 13 (USD 2.7) for 20 pads. Tampons make up 17 percent of women hygiene products with pads making up 83 percent.
Procter and Gamble are leaders with their popular product lines of Always, Alldays and Tampax capturing a 53 percent share of the market. Hogla and Kimberley hold 34 percent with the Kotex and Lili brands.
SuperPharm’s Life brand makes up 13 percent of the market.
Reproduced with permission: Ynetnews