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Getting mobile with content by: Leslie Bunder
FILED UNDER SOMETHINGISRAELI >> Technology

Targetize
Targetize

As more people turn to their mobile to access the web, an Israeli company is making it easy for content providers and mobile phone operators to enable phones to display information to users.

Targetize based in Herzliya Pituach uses technology based on a decade's worth of search engine experience in order to make sure that a user gets the information they want on their mobile without the need for complicated searches.

As more and more mobile providers offer their subscribers access to the internet through the phone, Targetize is positioned to grow its revenues.

Recently in the UK, T-Mobile announced unlimited access to the internet on a mobile for a flat fee of 7.50 a month to its customers. With the price barrier removed, more people are expected to be logging on with mobile devices and Targetize hopes its technology and service will allow publishers and mobile networks to grow their businesses based on increasing demand for mobile content.

Targetize has also recently been selected by technology business magazine Red Herring as one of its Top 100 companies in Europe.

"The announcement by Red Herring comes at the crest of a tidal wave of increasing interest in Targetize's technology by international content providers and service providers alike," said chief executive Avichai Levy. "Essentially, the Red Herring 100 confirms that we've taken the right business and technology path, as well as the tremendous potential we have before us, as integral partners in helping to define and build the mobile web, which is considered by many to be the next big thing."

For more information: www.targetize.com



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