Over the past few months, our team has had the opportunity to speak with dentists across the country about their experiences during the pandemic. What we heard were stories of worry, stress, and ultimately, resilience. As the country continues to reopen, there are steps your dental practice can take now to set yourself up for success in the future.
Manage a Steady Stream of Patients
As dental practices began reopening and returning to routine care, many dentists experienced a surge of rescheduled appointments from patients that were unable to come into the office in April & May. As those appointments begin to dwindle, now is the time to focus on filling and backfilling your calendar for the months ahead.
In some states, dental patients have been unable to utilize their dental benefits for months and will need to use their plan benefits before they expire at the end of the year. Patients accruing benefits they were unable to use can not only translate to more appointments, but to higher case acceptance for more expensive procedures.
Now is the time to remind your patients to “use it or lose it” regarding their dental benefits. Most dental practices are familiar with this phrase and begin communicating a version of this message towards the end of October. The reality is you should be communicating this message now to ensure a steady stream of patients throughout the end of 2020. This message can be communicated via social media, your practice website, text message, and email.
Finding the Right Partners
As you begin to develop a strategy to increase appointments, it is an important time to be diligent about your dental marketing and the partners you are working with to help you spread this message. The right dental marketing partner can be a key factor in your success moving forward. Here at VivioSites we have one mission—to help you grow your practice by increasing the number of patients in your care.
Our commitment begins with the same care and attention you provide your patients. Personal, hands-on, and insightful—exactly what your patients have come to expect from you and your team. At VivioSites, you’ll never be just a number. When you call, we’ll answer the phone personally. You and your team will be on a first name basis with us. We call this our “white glove” customer service. Equally important, our team has years of expertise in digital marketing for dentists and independent dental practices.
During these times, patient confidence is paramount to your success. VivioSites can help you to build a modern, mobile-responsive website that will make a great first impression with potential new patients. Additionally, we can do the heavy lifting of communicating your commitment to safety and send messages encouraging routine care via your website, social media, and email.
Invest in Effective Communication
After pausing hygiene appointments for a few weeks (or months), many dental practices are feeling financial strain and reexamining where they invest their time, energy, and capital. Despite the initial surge in patients after reopening, the financial impacts of the pandemic are still being felt. Many dentists feel now is the worst time to be spending money on marketing, but that could not be further from the truth. Your website alone attracts just as many patients as the sign outside of your office, which is maybe a handful. In order to use your dental practice website to its full potential, you will need to invest in Search Engine Optimization (SEO), an investment in your future practice growth. Search Engine Optimization “is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.” (Source: https://moz.com/learn/seo/what-is-seo)
When searching for a new dentist, most patients will pick up their phones, go to Google and type in a version of “dentist near me.” Our goal is to have your practice’s website appear at the top of this search, increasing your new patient numbers, and SEO will help achieve that.
Customized Plans for Your Needs
Unlike most SEO companies, we won’t charge you outrageous fees, tie you down with contracts, make impossible guarantees, or hide our work. Like every service we offer, we provide full reporting and unlimited, live customer service. VivioSites strives to make this entire process as transparent as possible. At the end of every month, we send you a detailed report containing keyword rankings and trends, the number of visits to your website, which keywords were used to access your website, where content has been submitted, and more. You can reach us and speak with a real person who is familiar with your practice. The growth of your practice is our top priority, so we make sure to keep an open line of communication that will ensure your satisfaction with our services. We are passionate about transparent communication, so we will answer any questions you have about our services with complete honesty. Good SEO is a collaborative effort, so we aim to include you as much as possible.
The truth is, no one knows for certain if a second wave of COVID-19 is coming next year. With that uncertainty, it can be easy to become paralyzed or stagnant when it comes to your business. However, now is the perfect time to solidify your patients’ trust in your practice, and to welcome new patients who need reassurance during this time. By communicating your priority for health and safety, and by offering a comforting message of patient priority, your business can thrive. VivioSites is here to help you see more new patients and increase your practice revenue through effective communication and customized marketing.
Through September 30th, we are offering a free website and SEO analysis to find ways we can help you grow your patient base. Please complete the form below to submit your practice details and schedule a 1-on-1 with one of our marketing experts.